Privacy Policy

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

• Contact information: name, phone number, email address, and other details you choose to provide.
• Appointment and service information: appointment dates and times, services requested or received, stylist preferences, and information about your hair-care preferences or service history that you choose to share.
• Transaction information: services or products purchased, transaction amounts, payment status, and related records. Payments may be handled by third-party payment processors; we do not intend to collect or store full payment card numbers or card security codes through our website.
• Communications: messages, questions, feedback, reviews, and other information you send to us through our website, phone, email, Google Business Profile, SMS, or social media.
• Technical and usage information: IP address, approximate location, browser and device information, pages viewed, referring URLs, and interactions with our website.

2. How We Use Information

We may use personal information to:

• Schedule, manage, confirm, change, and follow up on appointments.
• Provide salon services, customer support, and responses to inquiries.
• Process transactions and maintain business, appointment, and service records.
• Communicate service updates and, where permitted, promotional offers.
• Operate, maintain, secure, and improve our website and services.
• Understand website usage and measure the effectiveness of advertising and marketing.
• Detect fraud, protect our rights and business, and comply with legal obligations.

3. Appointment Booking and Service Providers

We use third-party providers to support our business. For example, we use Zenoti for online appointment booking and salon management. Information submitted through the booking experience may be processed by Zenoti to provide those services and may also be subject to Zenoti’s privacy terms.

We may also use providers for website hosting, payment processing, customer communications, analytics, and advertising. These providers may process information on our behalf to perform services for our business.

4. Cookies, Analytics, and Advertising

Our website may use cookies, pixels, tags, and similar technologies to operate the site, understand visitor activity, and measure marketing performance. Depending on our current configuration, these technologies may include Google Analytics 4, Google Tag Manager, Google Ads measurement tools, and Meta technologies such as Meta Pixel or Conversion API.

These technologies may collect information about your device, browser, approximate location, and interactions with our website. You can manage cookies through your browser settings. Where required by applicable law, we will provide choices for non-essential cookies and certain advertising-related processing. Disabling cookies may affect some website features.

5. Text Messages and Other Communications

We may communicate with you through SMS/text messages, Google Business Profile messaging, phone, email, and other channels. Messages may include responses to inquiries, appointment confirmations and reminders, scheduling changes, cancellations, service-related updates, and customer support.

We send promotional text messages only where permitted by applicable law and, when required, after obtaining your separate consent. Message frequency varies. Message and data rates may apply. You may opt out of an SMS program by replying STOP, where supported, or by contacting us.

SMS privacy: Mobile phone numbers and SMS consent information will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. We may share this information with service providers that help us deliver messages, solely to provide those services.

6. How We Disclose Information

We do not sell personal information for money. We may disclose information as reasonably necessary to:

• Service providers that support booking, salon operations, payment processing, website hosting, analytics, advertising measurement, and customer communications.
• Advertising or analytics partners to measure campaigns and understand website activity. Depending on the circumstances and applicable law, some of these activities may be considered “sharing” or processing for targeted advertising.
• Government authorities, regulators, courts, or other parties when required by law or legal process, or when necessary to protect our rights, customers, or business.
• A successor or transaction partner in connection with a merger, acquisition, financing, restructuring, or sale of all or part of our business.

We do not authorize service providers acting on our behalf to use personal information for purposes unrelated to providing their services, subject to their contractual obligations and applicable law.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing services, managing customer relationships, maintaining business and transaction records, meeting legal and tax obligations, resolving disputes, and protecting our business. Retention periods vary depending on the type of information and the reason it was collected. When information is no longer needed, we take reasonable steps to delete, destroy, or de-identify it, subject to applicable legal requirements.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

9. Your Privacy Choices and Rights

Depending on where you live and the laws that apply, you may have rights to request access to, correction of, or deletion of certain personal information; obtain a portable copy; or opt out of certain processing, such as targeted advertising or certain types of sharing. You may also withdraw consent where processing is based on consent.

To make a privacy request, contact us using the information in Section 13. We may need to verify your identity and will respond as required by applicable law. You may have the right to appeal a decision about a privacy request where provided by law. We will not unlawfully discriminate against you for exercising applicable privacy rights.

10. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our website without appropriate parental consent. If you believe a child has provided personal information to us, please contact us so we can review the matter.

11. Third-Party Websites

Our website may link to third-party websites or services, including online booking platforms, social media, and map services. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing information to third parties.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, services, technology, or legal requirements. We will post the updated Policy on this page and revise the “Last Updated” date. Changes take effect when posted unless otherwise stated.

13. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, contact:

Salonova LLC, doing business as FS Cut & Color
4180 S Lake Forest Dr, McKinney, TX 75070
Phone: (214) 548-5082
Website: fscutandcolormckinney.com